by Ilyse Liffreing Of all video ad formats, pre-roll ads are not only the most memorable and engaging, but also the least interruptive, finds a new Magna study. The IPG Mediabrands agency partnered with video advertising company YuMe to examine the impact various ad formats have on the user experience. The study tracked the behavioral… Continue reading Pre-roll ads are the least interruptive, finds IPG study
Credit: Illustration by Raul Arias for Advertising Age Now that marketers have been reminded of the internet’s dark side, whitelists are top of mind. Last year, many digital ad players felt like they’d gotten a handle on fraud and celebrated passing TV in U.S. ad revenue for the first time. Then the perils… Continue reading World Wide Whitelist: Will Brand Safety Strip the Web of Its Color?
Bob and Peggy Wills chaired the live auction of the American Heart Association’s Heart Ball in San Antonio this past weekend. The Wills, as well as The PM Group, were proud supporters of this event that raises funds for the important work the American Heart Association does in the San Antonio community and… Continue reading Bob and Peggy Wills Help American Heart Association Raise Over $660K
Community Leaders Support ChildSafe ChildSafe has spent 25 years serving the children and families in our community as they heal from the effects of child abuse. Today, we share with you their new TV commercial that speaks to the crucial work done by their organization. Please help them reach their fundraising goal… Continue reading ChildSafe Debuts New Child Abuse Prevention Month Commercial
This year’s Kings and Queens of Good Hearts Gala was such a success as we raised over $350,000 for charities in San Antonio and the surrounding areas. Yesterday, those charities received their checks at a press conference held by The PM Group to recognize the wonderful work these non-profit organizations do in our… Continue reading Kings and Queens of Good Hearts Gala Raises Over $350K for Local Charities
It’s no secret that social media is a massive and pervasive presence in our everyday lives, even if it’s difficult to get a firm handle on how much time it really consumes in the course of our lives. But a study from Mediakix shows that we’re probably spending more time on social media than we… Continue reading New Study Suggests the Average Person Will Spend Over 5 Years of Their Life on Social Media
ChildSafe held a press conference today to announce their fundraising goal of $1 million in the month of April. That $1 million allows for 2,000 more children in Bexar County to receive the care and services necessary for the victims and their families to heal from the trauma of abuse. If you would like… Continue reading ChildSafe Announces $1 Million Fundraising Campaign
We are proud to showcase Audicles Hearing Services’ new TV commercial that began airing this month. As an agency, we were tasked with providing a breakthrough concept without breaking the budget. In an industry where ads typically include boring clinic tours and testimonials, we developed “Walter”, a 2-D, animated character who knows the woes of… Continue reading Audicles Hearing Services Debuts New TV Commercial
An Advertising Analogy An old geezer, who had been a retired farmer for a long time, became very bored and decided to open a medical clinic. He put a sign up outside that said: Dr. Geezer’s Clinic. “Get your treatment for $500, if not cured get back $1,000.” “Dr. Young,” who was… Continue reading Young Doctor Tries to Outsmart an Old Geezer. What Actually Happens is Pure Gold!
Yesterday, some members of our PM Group team spent time at Respite Care of San Antonio. We helped prepare dinner and spent some quality play time with the kids. Respite Care does amazing work to provide care to children with special needs in protective custody across the state of Texas. They also provide temporary care… Continue reading PM Group Staff Lends a Helping Hand to Respite Care of San Antonio
Momentum is building for ChildSafe’s Cardboard Kids campaign, a community-wide effort to heighten awareness of child abuse and neglect, an issue that continues to plague Bexar County. The campaign began in 2014 with 5,846 Cardboard Kids; this year 60,000 will be distributed to individuals, civic groups, schools and businesses across the city. They represent the… Continue reading ChildSafe Distributes Cardboard Kids® to Public at Area Malls March 3 & 4 and 10 & 11 to Prepare for National Child Abuse Prevention Month
Agency CEO Bob Wills presented a check for $10,000 to Dane Marconi in honor of his father, fallen SAPD Detective Benjamin Marconi at our annual “Kings and Queens of Good Hearts Fun-Raiser” on February 11th. Dane’s fiancé Katlyn was present as well as SAPD’s Family Assistance Officer Sgt Andrea Hardeman. The money is being donated… Continue reading SAPD Detective Benjamin Marconi Honored at Annual Kings and Queens of Good Hearts Fun-Raiser