The PM Group, San Antonio’s largest advertising agency, recently announced the addition of Fran Yanity to the agency’s executive leadership team. Ms. Yanity rejoins the agency as President/COO, a position she previously held until 2013. With experience on both the agency and client sides of the business, Ms. Yanity brings over 25 years of advertising,… Continue reading The PM Group Announces New President/COO
The PM Group offers an abundance of advertising and marketing services to our clients to help them achieve and exceed their business goals. Contact us to see how we can help you promote your brand. Creative Vision: · Strategic Concepts · Sales Initiatives · Tactical Recommendations TV/Radio: · Branding Campaigns · Concepting and Copywriting · … Continue reading The PM Group Offers an Umbrella of Services
Today we proudly feature our client, Thomas J Henry, who debuted his new commercials during this weekend’s football game. The commercials truly display his determination, his ability to find the best resources needed, as well as the great concern he has for not only the well-being of his clients but also for our community. Thomas… Continue reading Thomas J. Henry Making Texas Safer
When The PM Group was founded in 1988, it cost $675,000 to place a 30-second commercial in the biggest football game of the year with over 81.5 million people tuning in. This Sunday, with over 112 million people projected to watch, it will cost approximately $5 million for the exact same spot! Be sure to… Continue reading Super Bowl-Sized Price Tags: Super Bowl LI Spots Cost Advertisers $5 million
Children should always be able to follow their dreams – despite being victims of traumatizing abuse. The PM Group is proud to be working with ChildSafe, an organization doing so much to help the children of Bexar County heal and thrive. As their founder Kim Abernethy always stresses, it is with awareness that we can… Continue reading ChildSafe Unveils Latest PSA to Combat Child Abuse
Charitable giving is a major commitment at The PM Group. Our agency leadership team will play a major role in six major fundraisers this year benefitting over a dozen local charities that aid medical research and animal rescue, fight child abuse, assist paralyzed veterans, support educational needs, benefit first responders and bring joy to struggling… Continue reading The PM Group Helps the American Cancer Society “2016 Cattle Barons Gala” Raise Record $1,100,000 Net. Bob & Peggy Wills Chair the Live Auction and Raise a Record $237,000
(Excerpts from “When Growth Stalls” by Steve McKee) I recently attended a conference at which a CMO presented a compelling case study about her company’s recent rebranding initiative. She shared the history, strategy, execution and encouraging progress she’d made refreshing what had by all accounts become a tired, outdated brand. She also shared some of… Continue reading What’s the ROI? Wrong Question!
The reports of traditional television’s demise are greatly exaggerated, at least according to an industry trade group. A TVB-commissioned study conducted by GfK says adults spend an average of 4 hours, 54 minutes per day with TV, or 16 percent more than the time spent on all other ad-supported media combined. According to the study,… Continue reading Study: Television Remains the Most Dominant Medium
It all started 19 years ago when SA YES first distributed free school supplies to a few schools on the south side of San Antonio. Today, the San Antonio Youth Educational Support (SA YES) Foundation is the largest distributor of FREE school supplies in Texas! When the school bell rang for the first time for… Continue reading The PM Group and Our Clients Help SA YES Provide 23,000 San Antonio Area Children with Back-to-School Supplies
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive,… Continue reading OMG! The Internet Still Hasn’t Killed TV!
It was a record day for passing out checks to many local charities for The PM Group and The Wood Agency! Today was a very rewarding day for The PM Group CEO Bob Wills and The Wood Agency CEO Skip Wood as they presented over $250,000 to nine local charities as a result of their… Continue reading The PM Group & The Wood Agency Join Forces to Raise Over $250,000 For Local Charities
TV industry slow to adopt digital ad practices, though certain tactics show promise (by Mike Shields of the Wall Street Journal) About a year or so ago, there were a slew of announcements in the arena that has loosely been referred to as “programmatic TV.” Collectively, they seemed to indicate that the foundation… Continue reading Programmatic TV Buying is Still a Fantasy