Newswire

Charitable giving is a major commitment at The PM Group. Our agency leadership team will play a major role in six major fundraisers this year benefitting over a dozen local charities that aid medical research and animal rescue, fight child abuse, assist paralyzed veterans, support educational needs, benefit first responders and bring joy to struggling… Continue reading The PM Group Helps the American Cancer Society “2016 Cattle Barons Gala” Raise Record $1,100,000 Net. Bob & Peggy Wills Chair the Live Auction and Raise a Record $237,000

(Excerpts from “When Growth Stalls” by Steve McKee) I recently attended a conference at which a CMO presented a compelling case study about her company’s recent rebranding initiative. She shared the history, strategy, execution and encouraging progress she’d made refreshing what had by all accounts become a tired, outdated brand. She also shared some of… Continue reading What’s the ROI? Wrong Question!

The reports of traditional television’s demise are greatly exaggerated, at least according to an industry trade group. A TVB-commissioned study conducted by GfK says adults spend an average of 4 hours, 54 minutes per day with TV, or 16 percent more than the time spent on all other ad-supported media combined. According to the study,… Continue reading Study: Television Remains the Most Dominant Medium

It all started 19 years ago when SA YES first distributed free school supplies to a few schools on the south side of San Antonio. Today, the San Antonio Youth Educational Support (SA YES) Foundation is the largest distributor of FREE school supplies in Texas! When the school bell rang for the first time for… Continue reading The PM Group and Our Clients Help SA YES Provide 23,000 San Antonio Area Children with Back-to-School Supplies

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive,… Continue reading OMG! The Internet Still Hasn’t Killed TV!

It was a record day for passing out checks to many local charities for The PM Group and The Wood Agency! Today was a very rewarding day for The PM Group CEO Bob Wills and The Wood Agency CEO Skip Wood as they presented over $250,000 to nine local charities as a result of their… Continue reading The PM Group & The Wood Agency Join Forces to Raise Over $250,000 For Local Charities

TV industry slow to adopt digital ad practices, though certain tactics show promise (by Mike Shields of the Wall Street Journal) About a year or so ago, there were a slew of announcements in the arena that has loosely been referred to as “programmatic TV.” Collectively, they seemed to indicate that the foundation… Continue reading Programmatic TV Buying is Still a Fantasy

Overall, marketers are taken by new social media venues, although when rating social ad media effectiveness for driving ROI, Snapchat scored low Today, eMarketer reported that Snapchat’s audience in the US is growing and the platform can be an effective way for marketers to reach consumers, especially millennials. According to research, more US senior ad… Continue reading Some 22% of Senior Ad Buyers Plan to Advertise on Snapchat in 2016

Pew Study Shows 47% of Those Surveyed Accept Loyalty Program Tracking and Data Sharing By Kate Kaye. Published on January 15, 2016. Lots of people belong to grocery store loyalty programs, but they’re not necessarily comfortable with the way their data might be shared, says a new Pew Research Center study on consumer data… Continue reading Less Than Half of Consumers Are OK With Swapping Data for Deals

The PM Group Has Been the Top Local Super Bowl Advertiser in San Antonio & Corpus Christi Over the Last Five Years! Ad prices for TV’s biggest event, the Super Bowl, have increased 76% over the past decade, according to figures released by Kantar Media. Prices for some spots on this year’s… Continue reading Super Bowl Commercials Soar 76% Nationally in the Last 10 Years

Lottery mania has many American’s dreaming of the estimated $675,000,000 prize up for grabs. That would make a new year’s resolution of prosperity in 2016 a dream come true for the winners. But not likely! The chart below shows your odds of winning the top prize. In reality, buying a lottery ticket is nothing more… Continue reading The Biggest Powerball Prize Ever Set For Saturday Night!

Organization Hopes This Matching Grant Will Help Raise $250,000 at 1200 WOAI News Radiothon. The Elf Louise Christmas Project started years ago with one simple goal; no child should be left gift-less at Christmas! But that takes an enormous amount of money and volunteers to make that happen every year for the many… Continue reading Thomas J Henry Pledges $50,000 to Elf Louise Christmas Project