The exit door has been spinning out of control lately for the International Olympic Committee. McDonalds just announced they were ending their partnership with the IOC after the 2018 Winter Olympics. Their association with the Olympics started in 1976. They are no longer lovin’ it! No specific reason for the separation was stated, but changes to… Continue reading Why Are the Olympics Losing Key Sponsors
The Drive Away 4 Education Truck Raffle sponsored by Ancira Auto Group begins this week! All proceeds benefit SA YES, an organization that raises funds to give students and community groups in San Antonio needed educational support with school supplies and grants throughout Bexar County. Each year, SA YES selects numerous elementary schools in San… Continue reading Drive Away 4 Education Truck Raffle Benefits SA YES
By: Jon Lafayette, B&C Media agency executives and marketers underestimate how much time Americans spend watching TV because their own media habits are different, according to a new study by the Video Advertising Bureau. Media buyers are younger, more affluent, urban, male, career-oriented and tech-centric than the general population and spend more time on the internet and… Continue reading Why Buyers Underestimate TV Viewership
Photo by Weston MacKinnon on Unsplash The U.S. Census Bureau reported that San Antonio recorded the third-largest population growth between July 2015 and July 2016. The Alamo City population increased by 24,473 residents.Only Phoenix and Los Angeles added more population growth than San Antonio during the 12 month 2015-2016 evaluation period.New Braunfels, which ranked… Continue reading S.A. Ranks 3rd Among Cities with Biggest Population Gains
The PM Group is excited to announce that Babe’s Old Fashioned Food has joined our agency family! Babe’s has been locally owned and operated in San Antonio since 1987 and now has four locations throughout the city. They pride themselves on made-from-scratch, mouth-watering old fashioned food like tasty hamburgers, hand cut fries, and homemade chicken… Continue reading The PM Group Adds New Restaurant Client to Agency Family
Vegas has made the Warriors an 11-1 favorite versus the Spurs. It’s remarkably surprising that these two teams haven’t met in four years in the playoffs, considering how dominant each has been during that span. The Warriors followed up a record-breaking 73-win season by adding Kevin Durant and pacing the league yet again with 67… Continue reading Western Conference Finals Begin Mother’s Day Sunday
For 20 years, SA YES has hosted their annual Taste of Education dinner and Golf Classic which raise funds to give students and community groups in San Antonio needed education support with school supplies and grants throughout Bexar County. Each year, SA YES selects numerous elementary schools in San Antonio and supplies every… Continue reading SA YES Celebrates 20th Year of Community Work
by Ilyse Liffreing Of all video ad formats, pre-roll ads are not only the most memorable and engaging, but also the least interruptive, finds a new Magna study. The IPG Mediabrands agency partnered with video advertising company YuMe to examine the impact various ad formats have on the user experience. The study tracked the behavioral… Continue reading Pre-roll ads are the least interruptive, finds IPG study
Credit: Illustration by Raul Arias for Advertising Age Now that marketers have been reminded of the internet’s dark side, whitelists are top of mind. Last year, many digital ad players felt like they’d gotten a handle on fraud and celebrated passing TV in U.S. ad revenue for the first time. Then the perils… Continue reading World Wide Whitelist: Will Brand Safety Strip the Web of Its Color?
Bob and Peggy Wills chaired the live auction of the American Heart Association’s Heart Ball in San Antonio this past weekend. The Wills, as well as The PM Group, were proud supporters of this event that raises funds for the important work the American Heart Association does in the San Antonio community and… Continue reading Bob and Peggy Wills Help American Heart Association Raise Over $660K
Community Leaders Support ChildSafe ChildSafe has spent 25 years serving the children and families in our community as they heal from the effects of child abuse. Today, we share with you their new TV commercial that speaks to the crucial work done by their organization. Please help them reach their fundraising goal… Continue reading ChildSafe Debuts New Child Abuse Prevention Month Commercial
This year’s Kings and Queens of Good Hearts Gala was such a success as we raised over $350,000 for charities in San Antonio and the surrounding areas. Yesterday, those charities received their checks at a press conference held by The PM Group to recognize the wonderful work these non-profit organizations do in our… Continue reading Kings and Queens of Good Hearts Gala Raises Over $350K for Local Charities