An Advertising Analogy
An old geezer, who had been a retired farmer for a long time, became very bored and decided to open a medical clinic. He put a sign up outside that said: Dr. Geezer’s Clinic. “Get your treatment for $500, if not cured get back $1,000.”
“Dr. Young,” who was positive that this old geezer didn’t know anything about medicine, thought this would be a great opportunity to get an easy $1,000.
So, he went to Dr. Geezer’s Clinic.
This is what happened.
Dr. Young: “Dr. Geezer, I have lost all taste in my mouth. Can you please help me?”
Dr. Geezer: “Nurse, please bring medicine from box 22 and put 3 drops in Dr. Young’s mouth.”
Dr. Young: “Aagh! This is gasoline!”
Dr. Geezer: “Congratulations! You’ve got your taste back. That will be $500.”
Dr. Young gets annoyed and leaves in a haste. He’s angry now, and spends the next few days trying to figure out a way to recover his money. He returns to Dr. Geezer’s office once he thinks of a clever plan…
Dr. Young: “I have lost my memory, I cannot remember anything.”
Dr. Geezer: “Nurse, please bring medicine from box 22 and put 3 drops in the patient’s mouth.”
Dr. Young: “Oh no you don’t. That is Gasoline!”
Dr. Geezer: “Congratulations! You’ve got your memory back. That will be $500.”
Dr. Young, after having lost $1000 total, leaves angrily and comes back after several more days.
Dr. Young: “My eyesight has become weak. I can hardly see!”
Dr. Geezer: “Well, I don’t have any medicine for that so… Here’s your $1000 back.”
Dr. Young: “But this is only $500…”
Dr. Geezer: “Congratulations! You got your vision back! That will be $500.”
Moral of story — just because you’re “Young” doesn’t mean that you can outsmart an old “Geezer.”
Advertising moral of the story — just because a business owner can make a radio or TV spot, they will likely miss the “sweet spot” of consumer targeting. To better understand your business needs, contact the marketing specialists at The PM Group.
Young Doctor Tries to Outsmart an Old Geezer. What Actually Happens is Pure Gold!
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