Newswire

Newswire

How Advertisers Track You Online
Agency News

How Advertisers Track You Online

What is ad tracking and how does it work? Have you ever been browsing online or searching on Google or BING and then mysteriously received ads for the product or service you just researched? Unsurprisingly, most people would say “yes.” Both large corporations like Google and Facebook, as well as independent websites, benefit from using… Continue reading How Advertisers Track You Online

March Madness Ratings Fall Short
Agency News

March Madness Ratings Fall Short

At The PM Group, our robust team of media buyers stay on top of media trends like falling ratings during prime time and appointment viewing sports programming like March Madness. We found this article from Ad Age to be particularly enlightening as they reviewed 2018 viewing with historical data and provided their in-depth… Continue reading March Madness Ratings Fall Short

The PM Group Helps IHOP Spread the Love on National Pancake Day!
Agency News

The PM Group Helps IHOP Spread the Love on National Pancake Day!

We hope you’re hungry! Tuesday, February 27th (7AM – 7PM) is National Pancake Day at IHOP! A tradition lasting thirteen years and counting, The PM Group assisted our local IHOP franchisee. IHOP locations in San Antonio, Corpus Christi, Harlingen, Laredo, Sherman, and Tulsa are helping to promote this delicious national day of pancakes and donations… Continue reading The PM Group Helps IHOP Spread the Love on National Pancake Day!