When it comes to the Super Bowl, NFL teams and brands have something in common. Fans and NFL analysts alike typically have a clear picture of the teams that might appear in the Big Game. As it turns out, things aren’t so different for the subjects of Super Bowl commercials. Just as major player progression,… Continue reading 3 Super Bowl LII Commercial Trend Predictions
Facebook recently released a study on consumer behavior and the levels of tolerance for various methods of Facebook advertising. They hope the results will help advertisers choose methods less intrusive to the consumer while helping businesses reach consumers in the most effective way possible. The original data was displayed in a series… Continue reading Not All Ads Are Created Equal
Many people are excited to start the year off right with new year’s resolutions, which got us thinking. If people can have new year’s resolutions, shouldn’t businesses be able to create and fulfill them too? In fact, we figure it may be even better for a team to make resolutions because there are multiple people… Continue reading 5 Small Business Trends to Start 2018 Off Right
The rise of media streaming companies like Netflix, Hulu, and Amazon Prime, have caused many to fear that the best days of the traditional television advertising model are over. However, as industry experts have studied trends and investigated further into this phenomenon, it appears that traditional television advertising is not in decline. In fact, it’s… Continue reading TV is Alive and Well in 2018
Owning a small business can be both trying and tremendously rewarding. When all of the pieces fit together, and the company operates like a well-oiled machine, owning a business can seem like a dream come true. For others though, it can be frustrating and stressful. Sometimes you look up and wonder… what can I do?… Continue reading 9 Methods to Increase Sales
When you look at the numbers, 2017 was a productive and prosperous year. But when you look at the experience, our year was filled with learning, growth and creativity. As we look back on all we accomplished throughout the year we wanted to share some agency metrics that showcased our achievements. In 2017: – 228… Continue reading 7 Agency Metrics from 2017
Looking back to advertising’s fascinating, and sometimes controversial past, it’s clear that the industry has changed with the times throughout the past several decades. In the past, advertising was a projection of a better life, a sneak peek of a utopia that one could experience only by purchasing a product or buying into a brand.… Continue reading In Advertising Today, Authenticity Tops Perfection
As humans, we love stories. Our unquenchable thirst for compelling, relatable narratives seep into our everyday lives, especially as adults. For this reason, storytelling and attempting to relate to consumers on an emotional level is one of the most influential approaches in advertising today. Today’s consumers, including the ever-important millennials, want to interact with brands,… Continue reading 3 Trends Revolutionizing Advertising & Marketing
The holiday season is right around the corner which means online bargain hunting and super shopping is hitting retail outlets in full force. As always, companies are handling large consumer volume, selling both online and in-store. According to a recent report by Rakuten Marketing, this year was a massive year for holiday shopping, demonstrating… Continue reading Thanksgiving and Black Friday of 2017 Have Become One of the Busiest Online Shopping Weeks in History!
Why is advertising and marketing so crucial to businesses small and large? Why has advertising become a multi-billion-dollar industry? Does it really work? Yes. It does. Advertising agencies and marketing firms are experts in growing business and helping brands surpass and outperform the competition. But how do they do it? … Continue reading Four Ways Marketing Provides Value
No stranger to philanthropic gestures, Thomas J. Henry is continuing his annual Thanksgiving tradition of giving back to the Coastal Bend Community. For over 20 years, on the Saturday before Thanksgiving, Thomas J. Henry has passed out turkeys to local Texans who could use a helping hand to get food on the table during… Continue reading Thomas J Henry Continues the Turkey Giveaway Tradition
IHOP’s approach to Veteran’s Day 2017 is simple. Taste good and do good. Valerie Lopez, spokesperson for the San Antonio IHOP franchise, will appear on KABB’s Daytime at Nine and WOAI’s San Antonio Living to share how IHOP is honoring Veterans during November. This year, IHOP is stepping up their game… Continue reading San Antonio IHOP to Aid Veterans and Their Families Throughout November