A media buyer at the PM Group negotiates, purchases, and monitors advertising space & airtime. Their department is one of the most integral and fast-paced at The PM Group. Without them, our clients would have no way of sharing their marketing with the world. They work to help clients reach a defined audience in… Continue reading 3 Media Buyer Tips from The PM Group Media Department
Due to the advances in technology, it has become more efficient to browse, shop, and buy from our mobile devices. It’s essential for businesses small and large to jump on the bandwagon of making mobile the priority. So how do we align our content with mobile devices? According to one of Forbes’ latest… Continue reading How to Make Your Content Mobile Friendly
In celebration of our 30-year history, we’ve been reflecting on The PM Group’s heritage. As we all know, brands evolve over time. However, one of the constants of our agency has been our identity. Our yellow and black nocturnal aesthetic look has been as consistent as our ability to meet deadlines, even if… Continue reading The PM Group Turns 30: The Origin of Our Name
It’s hard to ignore that e-commerce shopping has exploded over the past few years and has caused consumers to take advantage of the trend. Thanks to the online retailer giants like Amazon, it’s become the social norm to order things with the click of a button and have it at our doorsteps within a few… Continue reading Are Brick and Mortar Stores Dead?
Hurricane Maria left her mark last year on the Caribbean Islands and, unfortunately, the effects of the hurricane are still being felt throughout Puerto Rico. Residents have been waiting as long as six months for necessities such as power and shelter. According to AdWeek, the Outdoor Advertising Association of Puerto Rico (OAAPR) has… Continue reading Aid Media: How Brands Are Sponsoring Disaster Relief Efforts
The Partnership In 2016, when Santikos Entertainment constructed the latest in their recent line of luxury entertainment complexes, they selected The PM Group as their agency. Being a community-oriented company ourselves, we were thrilled to work with Santikos Entertainment, known for their unrelenting dedication to the Texas community and their pursuit of the… Continue reading The PM Group Turns 30: A Look Back at Santikos Entertainment’s Casa Blanca Campaign
Public television is a unique medium that offers viewers of all ages an enriching, educational, and high-quality alternative to traditional television programming. The San Antonio and Austin local PBS affiliate, KLRN, focuses on the distribution of knowledge and information. When tuning in, you can find a range of topics including history, culture, art, current… Continue reading The PM Group to Support KLRN Blazing Gavels Auction
New data suggests that a segment of millennials with $1.3 trillion in total buying power isn’t measurable on traditional TV ratings and they aren’t reachable via typical advertising mediums. In fact, podcasts have created a window of opportunity to reach those listeners that were once thought to be “unreachable.” Whether they are… Continue reading Podcast Advertising Reaches “Unreachable” Millennials
Research has shown that more users are channeling their sense of community on social mediums like Facebook. Brands and marketers trying to reach potential customers online can capitalize on the surging trend of empathy-driven marketing by posting advertising content that uses emotional appeals like nostalgia, group mentality, relationships, fear and triumph without a… Continue reading Empathy Could Be the X-Factor of Your Marketing Efforts
San Antonio Youth Educational Support (SA YES) began as one big idea in the 1990’s. The local non-profit has since grown into the largest single distributor of school supplies in South Texas – now serving more than 35,000 Title 1 elementary school students across San Antonio and Corpus Christi, Texas with service in… Continue reading The PM Group Turns 30: SA YES – Supplying Childhood Success
Have you ever bought a product you love, except for one detrimental flaw? Or do you love a product, but during use, you realize a feature could be added to make next year’s version even better? These may be minor frustrations for consumers, but for the companies producing such products, this would be… Continue reading How Marketers Use Primary Data
Adweek recently posted a POPSUGAR Insights study on specific data regarding women’s smartphone usage. The data is clear. Women look to their phones for much more than calling and texting. This is no surprise given how advanced leading phones like the Apple iPhone and Samsung Galaxy have become, but the numbers may prove that the… Continue reading For Brands Targeting Women: Mobile Is A Must