In October 2010, our sister company, Quarter Moon Productions (QMP), opened its doors as a state-of-the-art post-production studio. In just the first 3 months, they produced over 200 TV commercials, truly hitting the ground running and paving the way for their future growth. Over the span of just 12 months, QMP went on… Continue reading Quarter Moon Productions Celebrates Their 8th Anniversary
The PM Group proudly supported one of the McNay’s most recent art experiences, Art Vinyl. For one night, attendees could purchase works of art painted, sculpted, and collaged on vinyl all created by regional and national artists. One artist was our own Creative Director, Tony Pro, who stated that, “the event was very lively… Continue reading The PM Group Supports McNay’s Art Vinyl Exhibit
We are excited to announce one of our newest clients, Coverage2Care. Coverage2Care is a neutral insurance agency in San Antonio helping the community near and far across Texas to educate the consumers on their Medicare options. Their services also include Medicare Advantage, Medicare Supplements, Life Insurance, Final Expense, Affordable Care Act or Group… Continue reading The PM Group Announces New Client: Coverage2Care
Millennials have had the attention of marketers for quite some time now. However, there has been an emerging demographic that has turned the heads of many. According to AdAge, marketers are spending more time trying to uncover the needs of the post-millennial generation: Gen Z. Gen Z is the demographic group born… Continue reading Gen Z Steals Millennials Thunder
While many forecasted the imminent doom of direct mail with the rise of digital advertising, direct mail, in fact, receives a higher response rate today than it did 10 years ago, despite the low engagement that consumers have with the print industry and the increased popularity of digital advertising. If properly implemented, direct… Continue reading Direct Mail Outlives its Life Expectancy
With the online environment becoming saturated with ads, consumers have learned to tune out what they see and even block ads with certain web browsers. Forbes sheds light on the newest breakthrough in online advertisement – 3D ads – in a recent article and discusses how these new ads can disrupt consumer “banner… Continue reading Online Advertisers Break Through the Noise With 3D Ads
With the rise of digital assistants, it’s no surprise that the habits we have when searching online have shifted as well. Consumers recognize that it’s easier to talk than type. So, the phrases “Alexa” and “Okay Google” have naturally replaced the physical effort of typing into a search engine. Plus, using a voice search… Continue reading How Voice Search is Shaping the Advertising Industry
The PM Group is excited and incredibly proud to announce our new partnership with San Antonio Sports, a non-profit organization built to reinforce the importance of sports and an active lifestyle in San Antonio youth. The PM Group was named agency of record effective August 1, 2018. San Antonio Sports is a… Continue reading The PM Group Announces Marketing Partnership with San Antonio Sports
Creativity and budgets don’t always go hand in hand. But, when the two are paired together properly, it yields significant results. While companies need to do something unique to get their target audience’s attention, it’s important not to forget the reason you’re advertising in the first place: return on investment. The only way… Continue reading Four Ways to Measure Your Marketing Efforts
Looking for a new truck? Eager to help local elementary school students in need? Well, you’re in luck. The annual SA YES Drive Away 4 Education Truck Raffle is underway! San Antonio Youth Educational Support Project (SA YES) is the largest non-profit distributor of school supplies in South Texas, and The PM… Continue reading SA YES: Texas Charity Drives Change for Elementary Students
In honor of our 30th anniversary, The PM Group is looking back at our 30-year history and celebrating some of our greatest accomplishments that have helped us become the agency we are today. One of our favorite memories was producing a brand awareness commercial for The San Antonio Rampage as part of our partnership… Continue reading The PM Group Turns 30: SA Rampage Score Big with TV Ad
In case you haven’t heard… On June 4th, 2018, world famous pancake house and breakfast mogul IHOP did something unexpected. They changed their name. IHOP first made the announcement over Twitter that the franchise was flipping their “P” upside down, sparking weeks of speculation as to what the new “b” could stand for. Finally,… Continue reading IHOP Changes Name. IHOb Makes History.