Traditional ads don’t affect consumers the same way they used to. Our culture today has become overtaken by advertisers everywhere, which has trained consumers to tune out all the ‘noise’. With a fast-paced lifestyle, consumers have less time to sit down at a computer and research something. It’s become common for consumers to… Continue reading Micro-Moments are Changing the Game
The relationship with San Antonio Sports initially began when the organization was a recipient of the agency’s annual fundraising gala, The King and Queens of Good Hearts. After several years of support and growth together, San Antonio Sports is now one of the agency’s newest clients launching the most comprehensive marketing and communications campaign… Continue reading San Antonio Sports Launches Power of Sport Campaign
Augmented reality and virtual reality allow consumers to interact with brands in ways they never have before. The ‘try before you buy’ mentality has always been favored by consumers for things like trying on clothes before purchasing or test driving a new car before buying. In the last few years, home furnisher, IKEA,… Continue reading Improving Consumer Experience with AR and VR
At The PM Group, one of our main missions is to give back to our communities not only in San Antonio but across Texas. That’s why when we heard that our client, IHOP, and one of our station partners, Telemundo 40 Rio Grande Valley, with United Blood Services won a Lone Star Emmy for… Continue reading Telemundo 40 Rio Grande Valley and IHOP Win Lone Star Emmy
For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and the most amount of possible shopping days—a total of 32 days—between Thanksgiving and Christmas. Source: eMarketer About The PM Group: The PM Group… Continue reading Tis the Season for the 1st Ever $1 Trillion in Retail Sales
The human brain became the focal point of all marketing in 2002 when social experiments became more science-driven by implementing MRI’s, EEG’s and biometrics. This scientific approach to marketing became known as neuromarketing: “the examination of the intersection of consumer behavior and neuroscience to determine how a consumer responds to an ad, brand,… Continue reading Neuromarketing and Its Effectiveness in Ad Targeting
Out of home advertising has had its pros and cons when it comes to effectiveness. For example, being in front of hundreds of thousands of drivers and passengers allows a message to hit huge audiences, but a static poster board may be too much of a blanket message to really be effective for… Continue reading Car Wraps Become Innovative Out of Home Advertising Medium
The holiday season is just around the corner and that means spending time with loved ones and spending cash on Black Friday shopping. The biggest shopping day of the year has gained so much momentum that it’s practically become its own holiday. Occurring the day after Thanksgiving, employees across the country take full… Continue reading The Evolution of Black Friday
In this day and age, we’ve all become very familiar with paid subscriptions that allow us to completely sensor ads. With services like Hulu or YouTube, you can pay a fee to watch videos and movies without the ad clutter, but what category does a service like Amazon fall into? Amazon offers a prime… Continue reading Amazon in the Advertising Business
Over the years, Halloween has become quite the agency tradition and each year it’s become more competitive than the last. On Halloween day, The PM Group, Noisy Trumpet, Quarter Moon Productions, Citywide Sports Network, Book of Free, PMX Events, SA YES, Robin Hood 210, and our neighbors at The Wood Agency come together… Continue reading Happy Halloween From the PM Group!
America has had a passionate relationship with the NFL for a long time. With an outstanding number of dedicated football-watching fans, it should come as no surprise that marketers take full advantage of leveraging their advertising dollars to captivate the NFL’s loyal audience. However, fans have given the NFL some negative feedback regarding… Continue reading New Ways to Score Big with NFL Advertising
It’s no secret that large streaming platforms like YouTube and Hulu capitalize on advertising placement, but at what point do these streaming services place a limit on ads? YouTube has been using ads for some time, but recently integrated the option of non-skippable ads into their platform. This may change the landscape for… Continue reading YouTube Implements the Option of Non-Skippable Ads