The charitable work that SA YES, Austin YES, and CC YES do wouldn’t be possible without the support of so many kind-hearted individuals willing to donate to their cause. Thanks to the help of our communities, in 2018 all three organizations donated, in total, 39,500 school supply kits to Title 1 elementary school students.… Continue reading Win Big! The Drive Away for Education Truck Raffle is Back!
The PM Group and Sister Agencies Bring Back Celebrity Fan Fest for Record Event We live in a connected world – today’s fast-paced economy requires mutually beneficial partnerships to leverage expertise, experience and resources to optimize business success. With the goal of making Celebrity Fan Fest the most exciting 3-day interactive pop-culture… Continue reading The Power of Connected Collaboration
As consumers continue to dislike strong sales messages and inauthenticity, advertisers are trying to find ways to create positive experiences and connections between brands and customers. That’s where user generated content comes into play. User generated content is defined by Adweek as any “content related to a brand that is voluntarily produced by… Continue reading User Generated Content as a Means to Expand Brand Loyalty
Agency president, Fran Yanity, was featured in the June Women to Watch section of San Antonio Magazine. We are so excited to see her accomplishments and community efforts highlighted in the article. You can read the full feature below. About The PM Group: The PM Group was founded in 1988. For over… Continue reading PM Group President Featured in San Antonio Magazine
It may be easy to think that most advertising dollars these days are going towards digital, but a recent study by the World Federation of Advertisers shows this isn’t the case. Although brands and marketers see the need to be present in the digital world, they also see the importance and benefits that… Continue reading Recent Study Shows Traditional Advertising is Still a Priority
The PM Group knows a thing or two about giving back. Our company culture places importance on giving back to our community and those less fortunate and in need. From first responders to pet charities, from military veterans services to at-risk children, education and family services, The PM Group is here to… Continue reading Volunteerism Matters: How The PM Group Gives Back
Kohl’s, like many other companies, recognizes Amazon as the retail powerhouse they are and knows full well they will continue to capture more consumer dollars year over year with their ease of use and product selection. Realizing this, Kohl’s sought out a trial partnership to test whether joining Amazon would give Kohl’s a competitive… Continue reading If You Can’t Beat Them, Join Them: Amazon Partnerships
If you haven’t heard: the 1966 Batmobile recently made appearances at IHOP locations in San Antonio and Laredo. The PM Group owns several famous Hollywood cars that will be on display this summer at the exciting 3-day interactive pop culture fan festival: Celebrity Fan Fest! Hosted by The PM Group’s sister company, PMX Events,… Continue reading The Batmobile Makes Appearances at South Texas IHOP Restaurants
If you have Instagram, you probably follow a few celebrities that you enjoy keeping up with. Many celebrity accounts have one million-plus followers giving them a platform to share their voice and opinions in a big way. Let’s take Kim Kardashian for example, who has over 136 million followers and has a social… Continue reading Are Micro-Influencers the New “Influencers”
On Saturday, May 4th, The PM Group held their fourth Big Game Poker Charity Texas Hold’em Tournament to benefit local charities in San Antonio. One hundred percent of the net proceeds raised will be distributed to SA YES, Austin YES, CC YES and San Antonio Sports and the i play! afterschool program. All of… Continue reading A Big Win for Charities at Agency’s Texas Hold’em Tournament
Consumers have become so accustomed to ad clutter. We see it on our phones, computers, billboards, TV, mail … it doesn’t ever stop. There are so many ads now, sometimes we don’t even realize when we are looking at one. It has become more difficult for us to separate what’s real versus what’s… Continue reading Have Advertisers Gone Too Far?
Experiential Marketing gives brands the opportunities to engage consumers in a memorable experience in order to grab their attention, especially in the age of social media. Online E-commerce has contributed to the steady decline of foot traffic through brick-and-mortar stores as consumers choose online convenience over in-person shopping experiences especially as we recognize how… Continue reading How Brands Break Through the Noise with Experiential Marketing