Newswire

Newswire

The Power of Connected Collaboration
Agency News

The Power of Connected Collaboration

The PM Group and Sister Agencies Bring Back Celebrity Fan Fest for Record Event We live in a connected world – today’s fast-paced economy requires mutually beneficial partnerships to leverage expertise, experience and resources to optimize business success. With the goal of making Celebrity Fan Fest the most exciting 3-day interactive pop-culture… Continue reading The Power of Connected Collaboration

User Generated Content as a Means to Expand Brand Loyalty
Agency News

User Generated Content as a Means to Expand Brand Loyalty

As consumers continue to dislike strong sales messages and inauthenticity, advertisers are trying to find ways to create positive experiences and connections between brands and customers. That’s where user generated content comes into play. User generated content is defined by Adweek as any “content related to a brand that is voluntarily produced by… Continue reading User Generated Content as a Means to Expand Brand Loyalty

Have Advertisers Gone Too Far?
Agency News

Have Advertisers Gone Too Far?

Consumers have become so accustomed to ad clutter. We see it on our phones, computers, billboards, TV, mail … it doesn’t ever stop. There are so many ads now, sometimes we don’t even realize when we are looking at one. It has become more difficult for us to separate what’s real versus what’s… Continue reading Have Advertisers Gone Too Far?

How Brands Break Through the Noise with Experiential Marketing
Agency News

How Brands Break Through the Noise with Experiential Marketing

Experiential Marketing gives brands the opportunities to engage consumers in a memorable experience in order to grab their attention, especially in the age of social media. Online E-commerce has contributed to the steady decline of foot traffic through brick-and-mortar stores as consumers choose online convenience over in-person shopping experiences especially as we recognize how… Continue reading How Brands Break Through the Noise with Experiential Marketing