Newswire

Newswire

Ad Tolerance & What Consumers Will Exchange for Content
Agency News

Ad Tolerance & What Consumers Will Exchange for Content

As the options for content consumption keep growing, consumers must decide what they will tolerate and exchange for programming. The main options for streaming services are: AVOD, advertisement-based video on demand (Hulu) and SVOD, subscription video on demand (Netflix). The difference between the two is whether viewers can watch content uninterrupted or by viewing ads.… Continue reading Ad Tolerance & What Consumers Will Exchange for Content

2020 Cutting Edge Marketing Trends
Agency News

2020 Cutting Edge Marketing Trends

Technology, along with consumer interests and needs, are rapidly and continuously evolving. It’s important for agencies and brands to keep up in order to be effective and break through the clutter. As we approach 2020, tried and true methods will remain, while newer trends will continue to grow in popularity. Social media has become a… Continue reading 2020 Cutting Edge Marketing Trends

Thomas J. Henry Promotes Safe and Distraction-Free Driving
Agency News

Thomas J. Henry Promotes Safe and Distraction-Free Driving

Last week, new commercials featuring important members of Bexar County and San Antonio area law enforcement began airing to heighten awareness about distracted driving hazards. This campaign is a passionate message from agency client, Thomas J. Henry, who wanted to spread awareness regarding how dangerous distracted driving can be. According to the National Highway Traffic… Continue reading Thomas J. Henry Promotes Safe and Distraction-Free Driving