Back-to-school is projected to be an $85 billion dollar retail industry in 2025. That marks a 52% increase over the last 10 years, according to eMarketer . Although total retail sales may be down slightly for the 2nd consecutive year.
Shoppers will start earlier and actively look for the best deals. Most parents are planning to open up their wallets a little wider this year, according to MRI-Simmons research.
Tariff concerns and retail promotions have 55% of parents looking to get their back-to-school shopping done in July this year.
It’s more than pencils and paper when it comes to preparing for the new school year. Parents will take their kids to dentists and eye doctors, get them haircuts and stock up on groceries for school lunches. Family vacations are also part of the summertime family equation!
“If you need help growing your retail business this back-to-school season, The PM Group can help you better target parents and their needs. As San Antonio’s largest advertising agency, our media department can deliver you an effective advertising plan, at the lowest cost,” stated Fran Yanity, The PM Group’s President and Chief Operating Officer.
About The PM Group: Since 1988, The PM Group has been one of top advertising agencies in Texas with annual revenues over $55,000,000. Founded by CEO | Media Director, Bob Wills, the San Antonio-based agency has represented clients across numerous verticals and industries including financial, casual dining and delivery, cultural institutions, home services, sports marketing, entertainment, automotive, legal services, nonprofit organizations, and more. Over the past five years, The PM Group has continued to grow organically through the addition of new clients and by expanding current clients’ marketing efforts. Additionally, the agency continues its renown legacy of charitable giving with each consecutive year outpacing the prior in terms of actual dollars raised and the number of charitable recipients. The PM Group now raises over $2M annually, with the agency’s 10-year total surpassing $17 million dollars. In addition to the primary San Antonio, Texas office, the agency has remote offices in Arizona, Oklahoma, Massachusetts and Virginia.
